Lori serves as the Chief Operating Officer of Outlaws Entertainment (formerly Beasley Esports—owned by the Beasley Media Group). In this role, she is responsible for creating, implementing, and managing the strategic direction of the Outlaws Entertainment properties which included the Houston Outlaws Overwatch League, Team AXLE—a North American Rocket League Championship Series, and a cadre of Content Creators. Given the recent dissolution of the Overwatch League, Lori is re-engineering the Outlaws into a Gen Z-oriented content division, focusing on the creation and distribution of video gaming and pop-culturally relevant entertainment by leveraging highly charismatic talent and competitive gamers.
Lori possesses more than 25 years of experience leading iconic media properties like Seventeen Magazine, Mademoiselle, Elle, House & Garden and The Hollywood Reporter—having transformed them into highly profitable multi-channel brands—with a track record for delivering substantial audience growth, record-setting revenues, state-of-the-art content assets, experiential offerings, product licensing and strategic partnerships with many of the nation’s top advertisers. Many of these brands targeted younger consumers which aligns with the world of esports and video gaming, newer media platforms and channels that dominate the space and the under-35 demographic.
The Outlaws Entertainment Group is proud to make Houston its home and is headquartered in The Woodlands, Texas. With the high-profile sports-tech scene in Houston, the Outlaws are committed to partnering with the Harris County Houston Sports Authority, the Mayor’s Office, sports-tech start-ups, colleges, and high-schools within the city in an effort to help facilitate and fund next-gen companies within this burgeoning digital gaming space.